# Baliawear

Source: https://doemedia.com/post/case-studies/baliawear/
Updated: 2026-02-02

Case Study

Baliawear specializes in high end luxury travel and lounge attire, so when the pandemic brought the travel industry to a screeching halt, the company’s future was uncertain to say the least.

### The brand quickly pivoted and began selling masks with stylish and exciting patterns

Starting with DOE shortly after lockdown, the brand quickly pivoted and began selling masks with stylish and exciting patterns, which became an instant success.

Over the course of the pandemic, DOE implemented strategies across Facebook and Google alongside Shopify to position Baliawear as the revolutionary travel brand they are today. As we say, “Baliawear, Everywhere.”

## Result

In their first two months with DOE Media, Baliawear saw a **1600% increase in purchases**, a **500% increase in conversion rate**, and a **revenue increase** of more than **1000%**. DOE Media now handles Facebook, Google, and creative efforts for Baliawear.

**1600%** Increase in Purchases

**500%** Increase in Coversions

**1000%** Increase in Revenue

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About DOE Media: a data-driven, full-funnel performance marketing firm for e-commerce and consumer brands — paid social, paid search, lifecycle (email and SMS), creative, Amazon, TikTok Shop and public relations. $3B+ in trackable revenue generated, $600M+ in ad spend managed, 4x Inc. 5000 honoree.
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