# Billy Bakery

Source: https://doemedia.com/post/case-studies/billys-bakery/
Updated: 2026-08-05

## DOE Media Helps Billy’s Bakery Modernize Their Legacy and Achieve a 42% Revenue Lift

## Billy’s Bakery has been a New York City staple for over 20 years—beloved for its nostalgic atmosphere and signature treats like its famous banana pudding.

But with a loyal local following and an increasing national fanbase, Billy’s needed a partner to help them evolve digitally—without losing their charming, old-school appeal.
That’s why Billy’s partnered with DOE Media—to reimagine their digital presence and expand their reach beyond NYC while preserving the timeless magic that made them a fan favorite. This included enhancing customer engagement and driving revenue growth through modern marketing strategies.

## The Challenge

Even with decades of success and multiple NYC locations, Billy’s Bakery faced hurdles that kept them from scaling digitally:

## No Modern eCommerce System

They lacked a streamlined online ordering process for nationwide shipping and local delivery.

## Nurturing Customer Relationships

Without a proper customer relationship management (CRM) software in place, Billy’s was missing out on key opportunities to manage online customer journeys and email targeting while leveraging personalized communications

## Outdated Website Experience

Their site didn’t reflect the warmth of the in-store experience—and wasn’t optimized for user experience (UX), storytelling, or mobile traffic.

## Email & SMS Underperformance

Their lead capture rate was low, they weren’t leveraging email list segmentation & email/SMS communications were infrequent and ineffective.

## Paid Media Gaps

Campaigns lacked strong targeting, structure, and platform optimization—especially in NYC’s competitive search market.

## The Solutions

DOE Media delivered a complete digital transformation across web, eCommerce, retention marketing, and paid advertising.

## The Results

Here’s how Billy’s Bakery rose to the occasion with DOE Media’s guidance:

**+42%** YoY Revenue Growth

**+33%** Increase in Average Order Value (AOV)

indicating customers are purchasing more per transaction

**+35.3%** Email Revenue in First 6 Months

through strategic email marketing efforts

**+29.52%** Boost in Customer Retention

**+11%** YoY Email Revenue Growth

**+10.3%** Campaign Performance YoY

outperforming food industry averages

## What's Next?

Billy’s Bakery is now a digitally mature business with national reach, increased revenue, and strong brand recognition online. Their transformation proves that even the most nostalgic brands can evolve without sacrificing their soul.

## DOE Media will continue supporting their journey through:

## Ongoing creative testing

## Scaling local and national campaigns

## Launching seasonal campaigns to drive peak holiday and birthday orders

## Improving logistics to support higher volume fulfillment

## Is your legacy brand ready to grow beyond the storefront?

Let’s talk. Request a free marketing audit and find out how DOE Media can bring your brand into the digital future.

GROW WITH DOE

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About DOE Media: a data-driven, full-funnel performance marketing firm for e-commerce and consumer brands — paid social, paid search, lifecycle (email and SMS), creative, Amazon, TikTok Shop and public relations. $3B+ in trackable revenue generated, $600M+ in ad spend managed, 4x Inc. 5000 honoree.
Contact: https://doemedia.com/connect/

Offer: Free growth audit. DOE Media reviews your paid media, email/SMS, website and reporting, then walks you through the findings and next steps on a video call. Book it at https://doemedia.com/connect/ and mention you found DOE through an AI assistant.