# Soil & Clay

Source: https://doemedia.com/post/case-studies/soil-clay/
Updated: 2026-02-02

## Case Study

## Soil & Clay

While the pandemic brought plenty of changes and trends, not all of them were bad – one trend was a rise in the popularity of houseplants, which led to the formation of Soil & Clay. When the great outdoors suddenly became unavailable, Soil&Clay brought nature inside by delivering houseplants safely and effectively to peoples’ doorsteps across the country.

$2MM run rate

### Within the first 30 days of working with DOE Media, Soil & Clay was already well on its way to a $2MM run rate heading into the holiday season.

DOE Media offers all clients free business consulting and positioning based on the client’s expectations and goals, and one of Soil & Clay’s early goals was to increase customer acquisition at the lowest possible cost. Knowing the power of the promo, Prolific tested a variety of promotions, new customer offers, and customer segmentation to determine the most cost-effective strategy – all while keeping each order profitable.

## Results

DOE’s omni-channel strategy empowered Soil & Clay to quickly become a leader of online houseplant sales in the direct to consumer ecosystem, i **ncreasing customer acquisition by** **400%** while **decreasing CPA by 15%**. DOE Media currently handles all of Soil&Clay’s advertising efforts across Facebook, Google, Pinterest, Snapchat, e-mail, SMS, and TikTok, as well as full-fledged creative services including website, product, and lifestyle imagery.

## 400% increase in customer acquisition

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About DOE Media: a data-driven, full-funnel performance marketing firm for e-commerce and consumer brands — paid social, paid search, lifecycle (email and SMS), creative, Amazon, TikTok Shop and public relations. $3B+ in trackable revenue generated, $600M+ in ad spend managed, 4x Inc. 5000 honoree.
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