CPL Reduction
Increased Conversion Rate
Decrease in Meta CPL
Increase in Ad Spend
Decrease in CPL on Google Ads
New Users
Lower CPL
Increase in Web Revenue
Drop in MER
CTR Increase
Decrease in CPC
Sales Increase
Marketing Efficiency Ratio (MER)
Increase in Conversions in the First 30 Days
Reduction in CPA in the First 30 Days
Decrease in CPL
Increase in Leads