Decrease in Meta CPL
Increase in Ad Spend
Decrease in CPL on Google Ads
Increase in Online Revenue
Increase in ROAS
Scaled in Web Revenue
drop on Meta
drop in CPP on Google Ads
Increase in YoY 1
Increase in YoY 2
Overall Revenue Growth
Reduction in Cost Per Acquisition (CPA)
CPL Reduction
Increased Conversion Rate
New Users
Lower CPL
Increase in Web Revenue
Drop in MER
CTR Increase
Decrease in CPC