New Users
Lower CPL
Email Capture Rate
Email Open Rate
Increase in Revenue
Sales Increase
Marketing Efficiency Ratio (MER)
New Customers
Increase in ROAS
Increase in Shopify Conversion Rates
Increase in Customer Submissions
Increase in Sales YoY
Sales Increase for Sweetest Day
New Impressions w/ Reallocated Marketing Budget
Increase in Conversions