case study – 40acres
DOE Media Helps 40Acres Reduce Cost Per Lead by 75% While Achieving a 10% Close Rate
80%
Cost reduction
10%
close rate
Optimized
lead quality
Exceed
CPA Expectations
THE CHALLENGE
As a newly launched initiative, 40Acres faced significant barriers in effectively reaching their audience:
No Brand Recognition
Without an existing digital footprint or social media presence, building immediate trust was a major hurdle.
Low-Quality Leads
Early ad efforts attracted numerous leads, but many lacked the necessary qualifications to convert into clients.
Incorrectly Estimated Costs
Without prior campaign experience, the expected cost per acquisition (CPA) of $70-$100 was speculative and not data-driven.
Ineffective LinkedIn Targeting
LinkedIn ads intended to improve demographic targeting resulted in increased costs without improving lead quality.
THE CHALLENGE
DOE Media swiftly addressed these challenges with a strategic, comprehensive approach:
- Establishing Digital Presence
Launched highly targeted Facebook ad campaigns designed to quickly build brand awareness and credibility.
- Enhanced Lead Quality
Implemented rigorous pre-qualification funnels, filtering leads based on:
- Credit scores
- Number of dependents
- Income brackets
- Occupation types
This ensured only the most qualified, high-potential leads reached the sales team.
- Streamlined Lead Routing:
Established direct lead routing from Facebook and website forms to the call center, enabling prompt follow-ups and improved conversion efficiency.
- Controlled Ad Spend Scaling:
Incrementally increased ad budgets strategically, peaking at a controlled five-figure spend to balance lead volume and quality.
- Comprehensive Funnel Development:
- Produced engaging ad creatives tailored specifically to resonate with the target audience.
- Set up precise conversion tracking on the website, continuously optimizing based on actionable insights.
- Developed a clear go-to-market strategy, allowing real-time adjustments informed by performance data.
THE RESULTS
DOE Media’s strategic overhaul produced impressive outcomes for 40Acres:
Incrementally increased ad budgets strategically, peaking at a controlled five-figure spend to balance lead volume and quality.
Improved lead qualification led to significantly better conversion rates from leads to clients.
Optimized
Lead Quality
Advanced filtering ensured leads were highly qualified, maximizing efficiency and potential tax credit eligibility.
Exceeded
CPA Expectations
Actual CPA achieved was significantly lower than initial projections, greatly enhancing ROI.
WHAT'S NEXT
Building on this success, DOE Media and 40Acres will:
- Diversify Marketing Channels:
Explore and optimize additional platforms such as LinkedIn and Google Ads for further reach and impact.
- Continuous Funnel Optimization
Regularly refine qualification processes to maintain high lead quality while scaling.
- Elevate Content Strategy
- Produce informative content highlighting the benefits of SETC.
- Share impactful testimonials and case studies to bolster trust and credibility.
Through targeted digital marketing and continuous refinement, DOE Media empowered 40Acres to rapidly establish brand recognition, significantly cut costs, and attract quality clients.
