DOE Media Helps Billy’s Bakery Modernize Their Legacy and Achieve a 42% Revenue Lift
- 33% Increase in Average Order Value (AOV)
- 35.3% Email Revenue in First 6 Months
- 29.52% Boost in Customer Retention
- 11% YoY Email Revenue Growth
- 10% Campaign Performance YoY
Billy’s Bakery has been a New York City staple for over 20 years—beloved for its nostalgic atmosphere and signature treats like its famous banana pudding.
But with a loyal local following and an increasing national fanbase, Billy’s needed a partner to help them evolve digitally—without losing their charming, old-school appeal.
That’s why Billy’s partnered with DOE Media—to reimagine their digital presence and expand their reach beyond NYC while preserving the timeless magic that made them a fan favorite. This included enhancing customer engagement and driving revenue growth through modern marketing strategies.
The Challenge
Even with decades of success and multiple NYC locations, Billy’s Bakery faced hurdles that kept them from scaling digitally:
No Modern eCommerce System
They lacked a streamlined online ordering process for nationwide shipping and local delivery.
Nurturing Customer Relationships
Without a proper customer relationship management (CRM) software in place, Billy’s was missing out on key opportunities to manage online customer journeys and email targeting while leveraging personalized communications
Outdated Website Experience
Their site didn’t reflect the warmth of the in-store experience—and wasn’t optimized for user experience (UX), storytelling, or mobile traffic.
Email & SMS Underperformance
Their lead capture rate was low, they weren’t leveraging email list segmentation & email/SMS communications were infrequent and ineffective.
Paid Media Gaps
Campaigns lacked strong targeting, structure, and platform optimization—especially in NYC’s competitive search market.
The Solutions
DOE Media delivered a complete digital transformation across web, eCommerce, retention marketing, and paid advertising.
Custom Website &
E-Commerce Redesign
- We visited locations to capture the true vibe of Billy’s.
- Built a fully redesigned, mobile-friendly website blending nostalgic visuals with intuitive user interface / user experience (UI/UX).
- Developed a robust online store with seamless shipping and delivery logic.
Email & SMS Overhaul
- Migrated to Klaviyo and redesigned lead capture forms, increasing conversion from 1% → 3.4%
- Segmented audiences into local vs. national to deliver personalized campaigns.
- Increased frequency and relevancy, which grew email revenue by 35.3% in just six months.
Paid Media Optimization Across Meta, Google, Bing & YouTube
- Focused on local search targeting in NYC—removing overlapping zones and refining campaign geos.
- Launched high-intent ad campaigns that led to record-breaking 7-day periods, even outperforming national brands.
- Maintained 9x return on ad spend (ROAS) over three years on Google and Bing.
Marketing Tech & Analytics Setup
- Implemented GTM, GA4, Google/Bing Ads, Merchant Center, and CRM software to enable smart tracking, re-marketing, and optimization.
The Results
Here’s how Billy’s Bakery rose to the occasion with DOE Media’s guidance:
indicating customers are purchasing more per transaction
through strategic email marketing efforts
indicating customers are purchasing more per transaction
outperforming food industry averages
What's Next?
Billy’s Bakery is now a digitally mature business with national reach, increased revenue, and strong brand recognition online. Their transformation proves that even the most nostalgic brands can evolve without sacrificing their soul.
DOE Media will continue supporting their journey through:
Ongoing creative testing
Scaling local and national campaigns
Launching seasonal campaigns to drive peak holiday and birthday orders
Improving logistics to support higher volume fulfillment
Is your legacy brand ready to grow beyond the storefront?
Let’s talk. Request a free marketing audit and find out how DOE Media can bring your brand into the digital future.