DOE Media
DOE Media
DOE Media

DOE Media Propels Curator SF to 870% Sales Increase Through Digital Ad Mastery

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Annual Sales Growth

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New Customers

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Return on Ad Spend

Curator SF is more than just a clothing brand. Founded in 2005 by best friends Deirdre Nagayama and Stacy Rodgers, Curator SF is a women-led enterprise deeply rooted in social responsibility and ethical practices. They craft sustainable clothing designed to fit diverse bodies, sourcing ethical fabrics, partnering with family-run factories (often women-led), and supporting community organizations like City of Dreams.

Curator SF partnered with DOE Media to significantly expand its digital reach, grow online sales, and cultivate a broader customer base—all while preserving profitability and core brand values.

The Challenge

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No Prior Advertising Experience: Curator SF had never previously engaged in paid advertising, limiting their visibility and site traffic. Navigating platforms like Meta (Facebook & Instagram), Google, and Bing felt overwhelming without professional guidance. This uncertainty prompted them to seek an industry leader such as DOE Media. DOE Media brought a dedicated team of platform-specific experts who could navigate these digital channels and ensure every step taken would yield strong results.
Limited Website Traffic: Without an established digital marketing infrastructure, their website traffic remained minimal, hindering growth and sales potential.
Profitability Concerns: As a values-driven small business, Curator SF needed a cost-effective marketing strategy ensuring a positive return on ad spend, maintaining healthy profit margins.

The Solutions

DOE Media designed a comprehensive digital advertising strategy tailored specifically for Curator SF:

Meta (Facebook & Instagram) Advertising:

  • Deep Audience Insights: Conducted extensive research into Curator SF’s ideal customer, creating relevant, value-driven messaging and visuals.
  • Distinct Positioning: Leveraged competitive analyses to emphasize Curator SF’s unique ethical and sustainable craftsmanship—helping them stand out.
  • Engaging Creative: Produced visually compelling ads that authentically highlighted Curator SF’s socially responsible mission, product quality, and community commitment through local partnerships.

Google & Bing Advertising:

  • Focused Keyword Strategy: Captured high-intent shoppers with targeted search terms they were already using, hooking them at the moment of intent.
  • Audience Segmentation: Created finely tuned ad campaigns addressing distinct audience subsets, effectively converting searchers into buyers.

Innovative Audience Expansion:

  • Testing New Markets: Explored unconventional demographics and competitor-informed targeting, expanding reach beyond initial target segments and uncovering fresh market opportunities.

The Solutions

DOE Media’s expert digital strategy delivered transformative results for Curator SF:

NICE THREADS

By The Numbers

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Annual Sales Growth

After implementing a comprehensive digital sales strategy

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New Customers

In their first year of partnership with DOE Media

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Return on Ad Spend

For Facebook campaigns

870% Annual Sales Growth:

Achieved an astonishing year-over-year revenue surge, significantly surpassing initial expectations.

Triple-Digit Revenue Jump in First Month:

Experienced several hundred percent monthly revenue increase immediately after launching DOE Media’s campaigns.

Outstanding ROAS:

Realized an impressive 7x Return on Ad Spend (ROAS) on Facebook campaigns, demonstrating highly effective advertising efficiency.

+9,000 New Customers:

Attracted over 9,000 new customers within the first year, consistently selling out products and establishing robust demand.

Market Resilience:

Successfully thrived even as many apparel brands struggled, underscoring the strength of a strategically executed digital marketing plan.

What’s Next

Building on their current momentum, Curator SF and DOE Media plan to:

  • Accelerate Sustainable Growth: Further enhance revenue, expand product offerings, and reach broader audiences.
  • Reinforce Ethical Values: Sustain a strong focus on ethical sourcing, community partnerships, and social responsibility, reinforcing the authenticity and trustworthiness of their brand.
  • Continuous Campaign Optimization: Regularly refine advertising strategies, ensuring adaptability and ongoing success in a dynamic digital environment.
  • Explore Additional Channels: Evaluate and test new digital platforms to expand brand awareness, customer engagement, and long-term growth.

Curator SF’s partnership with DOE Media transformed their digital footprint. By leveraging DOE Media’s platform-specific expertise and strategic advertising, Curator SF was able to turn quiet website traffic into extraordinary growth while preserving their commitment to sustainability and social responsibility.

Ready to Elevate Your Brand?

Discover how DOE Media’s proven expertise can drive measurable success for your business. Contact us today for your free marketing audit, and let’s craft a tailored strategy for lasting growth.

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