DOE Media
DOE Media
DOE Media

DOE Media Empowers
Engine’s Lead Generation

Laying the Foundation for Early Momentum & Long-Term Success

Experience seamless group travel booking like never before. Engine empowers businesses with tailored solutions for every occasion.

the results
0 %

Decrease in CPL on Google Ads

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Decrease in Meta CPL

0 X

Increase in Ad Spend

Fueling the Future of Group Travel

Engine is on a mission to simplify travel for businesses, providing seamless booking solutions for hotels, flights, and more. Within that vision, Engine Groups specializes in lodging for nine rooms or more, catering to weddings, corporate travel, sports teams, and disaster relief crews.

Eager to expand its presence in the group travel sector, Engine partnered with DOE Media to refine its paid media and search strategy—enhancing lead generation, optimizing campaign efficiency, and unlocking new audience opportunities. In just a few months, this collaboration has yielded promising early results, setting the stage for continued growth.

the challenge

Despite having a strong foundation in group bookings, Engine faced key obstacles that limited its ability to scale efficiently. Lingering hurdles in audience seasonality, underperforming ads, and limited technical integrations demanded a fresh, structured approach.

THE CHALLENGE

Navigating Seasonal Demand & Audience Cycles

Engine serves a diverse set of customers, from corporate travelers to wedding parties, each with distinct booking windows. Their advertising strategy needed to be nimble enough to shift focus based on seasonal demand, ensuring that when one audience slowed, another could take center stage.
THE CHALLENGE

Underperforming Paid Media Campaigns

Engine had launched initial ad campaigns on Google and Meta, but results failed to meet expectations:
  • Google Ads

Campaigns lacked structured keyword targeting and engaging visual ad assets, limiting engagement and conversion rates.

  • Meta (Facebook & Instagram)
Existing campaigns were optimized for traffic and awareness, but they weren’t converting into leads, an indication that targeting and messaging needed to be reworked.
THE CHALLENGE

Untapped Potential in Corporate Travel

While DOE Media’s primary focus was Engine Groups, Engine also offers corporate travel solutions for smaller business bookings (1–5 travelers). Expanding into this sector represented a massive, yet untapped, revenue opportunity.

DOE Media overhauled Engine’s Meta campaigns, shifting from broad awareness strategies to highly targeted audience segmentation and creative optimization:

Leveraging User-Generated Content (UGC)

Instead of static promotional ads, DOE introduced authentic, real-life content featuring wedding parties and corporate conferences to showcase Engine’s value in action.

Refining Audience Targeting

Rather than relying on general “travel” interests, DOE focused on specific, high-intent groups—such as wedding planners, newly engaged couples, executive assistants, and event coordinators.

Seasonal Adjustments

Campaigns were customized for each audience’s booking cycle, shifting focus throughout the year (e.g., Q2 for weddings, Q4 for corporate holiday travel).

DOE Media restructured Engine’s Google Ads approach, focusing on high-performing search terms and geographic targeting to drive cost-efficient conversions:

Keyword Refinement for Wedding Bookings

DOE eliminated over 100 low-intent keywords and focused on high-converting search terms like “wedding room block booking” and “group hotel rooms."

City-Specific Campaign Expansion

Ad spend was redirected to top wedding destinations (Las Vegas, New York), with ongoing testing in other major markets.

Cutting Waste & Improving Efficiency

Budget was reallocated from underperforming keywords to well-converting ones, improving cost per lead (CPL) and maximizing return on investment.

Beyond immediate campaign optimizations, DOE Media focused on long-term growth strategies that would help Engine capture leads year-round:

Analyzing Seasonal Flows

By identifying booking cycles and peak travel periods, DOE created a flexible strategy to pivot between different audience segments.

Developing Retargeting Strategies

With early lead volume increasing, DOE planned for more advanced retargeting to nurture potential customers through the decision-making process.

the results

In just a few months, DOE Media’s strategic refinements drove significant improvements in lead generation, ad efficiency, and revenue potential.

Lowered the cost per qualified lead by 32% on Meta while increasing the spend 5x.

Surging Lead Volume & Improved Efficiency

  • Thousands of New Leads

DOE Media’s combined efforts on Meta and Google significantly increased high-quality lead volume, strengthening Engine’s sales pipeline.

  • Cost Per Lead (CPL) Down 20% in 30 Days
Engine’s CPL quickly dropped below the original target, setting the stage for continued efficiency improvements.
  • Wedding Campaigns Outperform Expectations
Google Ads for wedding room blocks emerged as a top-performing segment, reinforcing the value of targeted search strategies.

Proving the Model for Long-Term Growth

  • Campaigns are resonating with the right audiences

Proving that better segmentation and creative direction drive meaningful engagement.

  • Seasonal alignment is working
With early traction in wedding bookings paving the way for future corporate and disaster relief segments.
  • The foundation is now in place for more aggressive expansion

Ensuring Engine can scale efficiently as peak travel seasons approach.

the results

Scaling for Even Bigger Wins

With promising initial results, DOE Media and Engine are already planning the next phase of growth—expanding audience segments, refining ad strategies, and unlocking new revenue streams.

Expanding Corporate Travel Efforts:

Future campaigns will tap into corporate event planners and HR teams, with LinkedIn advertising planned for outreach.

Targeting Additional High-Intent Segments:

DOE will continue refining wedding, sports, and disaster-relief travel campaigns, optimizing for each industry’s unique booking cycle.

Scaling Up Retargeting & Keyword Refinement:

As more conversion data rolls in, DOE will fine-tune audience retargeting and keyword bidding strategies to maximize efficiency.

Geographic Expansion for Group Travel:

With top destinations like Las Vegas and New York already performing well, DOE will test and expand into additional high-demand markets.

From Initial Success to Long-Term Market Leadership

In just a few months, DOE Media has transformed Engine’s paid media approach, proving that strategic audience targeting and campaign optimization can drive meaningful business growth.

 

With the right foundation in place, Engine is now positioned to scale even further—leveraging data-driven strategies to increase market share, drive conversions, and sustain long-term success in the competitive travel industry.

Unlock Your Business’s Growth Potential

Whether you’re launching a new service or refining an existing one, DOE Media can help you scale faster, smarter, and more profitably.

Sign up for a free marketing audit today and let’s build a growth strategy tailored to your business.
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