Hoorsenbuhs, a name synonymous with high fashion and unparalleled luxury, has set the gold standard in the jewelry industry. Renowned for its exquisite craftsmanship and iconic designs, Hoorsenbuhs is proudly carried at Bergdorf Goodman, Hirshleifers, and a select number of high-end boutiques around the world.
In an era where consumers make significant purchasing decisions without ever touching the product, Hoorsenbuhs faces the unique challenge of selling high-end, luxurious jewelry through its website. The stakes are high—customers are expected to spend upwards of $10,000 on pieces they’ve only seen on a screen. This required us to take a meticulous approach to both the user interface (UI) and the copy, ensuring that the digital experience mirrors the sophistication and elegance of the brand.
Through careful market research and an in-depth understanding of consumer behavior, DOE took strategic steps to craft an online presence that not only resonates with Hoorsenbuhs’ discerning clientele but also reinforces its status as a leader in the luxury market.
- UX/UI
- Produce Collections Pages
- Rebuilt Shopify Store
- Sales Page
- Navigation
- Add-to-cart Drawer
In reimagining Hoorsenbuhs’ digital presence, we sought to create an online experience that mirrors the brand’s unparalleled luxury and artistic vision. We began by rebuilding their Shopify store, focusing on enhancing the efficiency of the checkout process to meet the expectations of discerning customers accustomed to the finest things in life.
Our redesign of the UX/UI was not just about aesthetics; it was about creating a digital environment that embodies the bold, innovative spirit of Hoorsenbuhs. We established a brand-new digital identity, ensuring every interaction on the site is as refined and distinctive as the jewelry itself. From the captivating product collections pages to the thoughtfully crafted product pages, every detail was designed to draw visitors deeper into the world of Hoorsenbuhs.
When it comes to showcasing the timeless elegance of Hoorsenbuhs jewelry, we knew that product pages needed to do more than just present the items—they needed to evoke the allure and prestige that the brand represents.
Our approach was rooted in the understanding that purchasing luxury jewelry is as much an emotional experience as it is a transaction. To capture this, we focused on integrating lifestyle photography that allowed customers to visualize the pieces in real-life settings, emphasizing the way these stunning designs can enhance anyone’s personal style.
Each product page was meticulously designed to tell a story, with visuals that invite customers to see themselves adorned in Hoorsenbuhs’ finest creations. By blending product imagery with lifestyle shots, we created a digital experience where the viewer can imagine stepping into the world of high fashion, feeling as glamorous as the celebrities who wear these iconic pieces.
Hoorsenbuhs’ new e-commerce platform was conceived with a singular vision: to translate the brand’s legacy of luxury into a seamless and sophisticated online experience. Each collection, from their signature 18k gold and diamond creations to their newly introduced sterling silver line, is showcased in a way that mirrors the brand’s commitment to excellence and exclusivity.
In addition to a stunning digital storefront, we implemented essential digital tools to ensure the brand’s marketing strategies are supported by robust infrastructure. Google Tag Manager, Google Analytics, Google Ads, and Merchant Center, provided the necessary framework for tracking and optimizing the brand’s digital campaigns. These tools integrate seamlessly with the newly established CRM platform, where customer information collected through email channels is housed, enabling Hoorsenbuhs to effectively manage communications and relationships with their clientele.
Our marketing efforts also extended to Google Performance Max Campaigns, which include shopping placements, to strategically capture both branded and non-branded search traffic. On social media, we developed and executed a paid strategy across Facebook and Instagram, utilizing beautiful creative and messaging across reels, story placements, and in-feed ads.
Additionally, we helped introduce Hoorsenbuhs’ first email newsletter channel and supporting campaigns, reinforcing the brand’s direct engagement with its audience.
Web design can take some time to implement and many parts have interdependencies, but we guide our clients through the process.
01.
Initial consultation, scoping and proposal
We begin by understanding your business objectives and target audience. Through thorough research and analysis, we develop a comprehensive strategy for your Instagram ads campaign. We align our goals with your desired outcomes, whether it’s increasing brand awareness, driving conversions, or expanding reach.
02.
Moodboards and wireframes
We conduct in-depth audience research to identify your ideal customer segments. By analyzing demographics, interests, and behaviors, we refine our targeting parameters to ensure your ads reach the most relevant audience. This tailored approach maximizes engagement and generates higher-quality leads.
03.
Initial consultation, scoping and proposal
We handle the entire ad campaign setup, from ad creation to targeting parameters and budget allocation. We continuously monitor the performance of your ads, analyzing metrics such as impressions, clicks, and conversions. Through data-driven insights, we optimize your campaigns by refining targeting, adjusting bids, and testing different variations to improve results and maximize return on ad spend.
04.
Website building and publishing
We handle the entire ad campaign setup, from ad creation to targeting parameters and budget allocation. We continuously monitor the performance of your ads, analyzing metrics such as impressions, clicks, and conversions. Through data-driven insights, we optimize your campaigns by refining targeting, adjusting bids, and testing different variations to improve results and maximize return on ad spend.
With our cutting-edge creativity and knack for staying on top of the latest trends and innovations, we’re the perfect partner to help you achieve your digital marketing goals.