DOE Media
DOE Media
DOE Media

Case Study

DOE Media Helps Lili Claspe Nearly Double Sales Amidst Post-Lockdown Challenges

Lili Claspe, a chic California jewelry brand, thrived during COVID-19 but faced declining sales post-lockdown. In April 2023, they enlisted DOE Media to revitalize their marketing and regain momentum.

0 .6%

Sales Increase

0 .62%

MER

The Challenge

The challenge

Lili Claspe faced significant challenges as they navigated a post-lockdown market

Before partnering with DOE Media, Lili Claspe faced significant challenges as they navigated a post-lockdown market:

Sales Decline as Customers Go Outside and Buy Less

During the COVID-19 lockdowns, Lili Claspe experienced strong sales without any need for marketing efforts, achieving record-high monthly revenues. However, once lockdowns lifted, sales began to drop dramatically. By 2022, monthly sales had declined by over 40%, and the brand realized they needed to invest in marketing but had little experience doing so.

Over-Spending on Non-Essential Activities

Lili Claspe was spending exorbitant amounts on elaborate photo shoots, influencer events, and luxury experiences. Despite high sales figures, these expenses left the brand with minimal profit margins and financial strain.

Lack of Strategic Marketing:

Proud of their luxury brand image, Lili Claspe was hesitant to run promotions that might devalue their perceived exclusivity. Before working with DOE Media, the only sale they had ever run was for Black Friday. Additionally, they lacked an email marketing strategy, missing out on key opportunities to engage users and drive sales through targeted promotions.

Website Needs Some TLC:

Their beautifully designed website lacked essential components along the user journey that collect information and provide data for targeting individual shopping preferences. The navigation pigeonholed users into specific product sections, making it difficult for potential customers interested in other products to find what they were looking for.

The Solutions

DOE Media implemented a series of strategies to address these challenges and help Lili Claspe optimize their business.
take a look

Financial Optimization and Strategic Spending

DOE Media’s senior leadership team, including COO Nick Raschke, CMO Jacob Chandler, and CEO Ramzey Nassar, conducted a thorough analysis of the brand’s finances. They advised the owners on cutting unnecessary expenses, such as reducing the cost of photo shoots and events, while still maintaining the brand’s luxurious image. This allowed the business to redirect funds into more effective marketing strategies that would drive trackable revenue.

Website and Sales Funnel Optimization

Our CEO, Ramzey Nassar, worked closely with the owners, Stephanie and Ryan, to optimize their website and sales funnel. This included improving navigation, implementing abandoned cart strategies, and creating sticky pop-ups to increase conversion rates. We guided them on how to run strategic promotions during key periods like Labor Day without compromising their luxury brand image, thereby boosting revenue.

To further enhance website navigation, we recommended prioritizing user experience over purely creative presentation. Instead of directing first-time users to landing pages with overwhelming information, we designed easily navigable pages showcasing a wide range of products. This made it easy for visitors to find collections they were interested in without endlessly scrolling through products they were not interested in.

Email Marketing and Retargeting

We took over the brand’s email marketing, building out targeted campaigns and flows that captured customers at every stage of the shopping journey. This included running limited-time offers for engaged users and retargeting audiences to drive repeat purchases. The goal was to build a robust funnel leading into Q4 2023 to ensure a profitable holiday season.

Hands-On Support and Continuous Improvement

At DOE Media, we pride ourselves on providing hands-on support for each of our partners. For Lili Claspe, we regularly tested the user journey on the website to ensure all systems functioned correctly—from discount codes and email subscriptions to checkout processes and every step in between. This attention to detail, known as the “DOE Difference,” helped the brand identify and address issues before they could impact sales.

THE RESULTS

The strategies implemented by DOE Media led to significant improvements in Lili Claspe’s sales and profitability:

0 .6%

Sales Increase

For November 2023 sales compared to the previous year, nearly doubling their monthly revenue.
0 .62%

MER (Marketing Efficiency Ratio)

For November 2023 sales compared to the previous year, nearly doubling their monthly revenue.
In 2023, Lili Claspe invested the same amount of marketing budget as they did in 2022 but achieved much more successful results. This demonstrates that a proper marketing strategy can maximize the effectiveness of every dollar a brand allocates to advertising efforts.
what's next

Lili Claspe now regularly implements our strategic sales and promotions.

Initially, it was challenging to convince Lili Claspe to adopt DOE Media’s strategies. However, after witnessing the significant improvements in sales and profitability, the owners began to trust and rely on our recommendations. The brand now regularly implements strategic sales and promotions, confident in the effectiveness of DOE Media’s approach.

Looking ahead, DOE Media will continue to support Lili Claspe’s growth by providing ongoing marketing guidance to ensure the brand remains profitable and competitive in the post-lockdown market. We plan to further enhance their digital presence, optimize marketing campaigns, and explore new channels to reach a wider audience.

long-term success

Our Commitment to
Client Success

For our senior leadership team, the commitment to seeing clients succeed and offering expert advice when needed highlights DOE Media’s dedication to our partners’ growth and long-term success. Our partners know that when working with DOE Media, they’re not only getting top marketing experts—they’re building relationships with proven business leaders who are committed to the success of their business, not just their own bottom line.

Lili Claspe’s journey illustrates how strategic marketing and hands-on support can revitalize a brand facing post-lockdown challenges. By aligning luxury branding with effective marketing strategies, we helped them nearly double their sales and achieve a more sustainable business model.

Ready to embark on a journey toward greater success?

If you want to find out what DOE can do for your company, fill out the form below for a free marketing audit and consultation with us.

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