DOE Media Cuts Cost Per Profile Completion by Over 50% for Nimbus Healthcare
Cost Reductions
Cost Per Profile Completion on Google Ads dropped by over
0
%
Meta Cost Per Lead (CPL) dropped by more than
0
%
Nimbus Healthcare is a Texas-based telehealth provider helping individuals improve their health and lose weight with doctor-prescribed GLP-1 medications.
With a 10-minute online intake process and direct-to-door delivery, Nimbus simplifies the journey to better health by connecting eligible patients with board-certified providers in a fast, secure, and compliant way. As the GLP-1 space became more competitive and digital acquisition costs surged, Nimbus partnered with DOE Media to help scale their customer acquisition and overhaul their advertising strategy. The goal? Lower acquisition costs, boost conversions, and stand out in a saturated market—without risking ad rejections or wasted spend.
The Challenge
Lack of Marketing Experience
- The business did not have a proper marketing team in place to help run ads and strategize campaigns.
- The Founder, a pharmacist by profession, was overseeing campaigns on Meta (Facebook & Instagram) but lacked experience in digital marketing and the available time to review daily ad performance for ongoing adjustments.
Ineffective Advertising Tactics
- Nimbus relied on boosted Instagram posts with minimal targeting and very low daily spend. Additionally, their allocated Meta ad spend budget was not optimized for proper interest targeting.
- Their Meta campaigns were optimized for link clicks—not meaningful conversions—resulting in large volumes of low-quality traffic.
- Conversion tracking was not fully set up, limiting the ability to optimize based on real outcomes.
Ad Rejections from Medical Content
- Due to the medical nature of GLP-1s, Nimbus frequently ran into ad disapprovals and policy restrictions on Meta.
- This made scaling difficult and led to inconsistent visibility across campaigns.
Unsustainable Customer Acquisition Costs
- Google Ads were expensive, with a high cost per profile completion, making it hard to justify budget increases.
- Meta cost per lead (CPL) was extremely high, putting pressure on overall marketing return on investment (ROI).
Limited Reach & Market Saturation
- Nimbus was only targeting a specific geographic region, limiting search volume and potential customer acquisition.
- The GLP-1 space had become highly saturated, with dozens of new telehealth competitors entering the market, all running similar ads.
Poor Conversion Funnel Completion
- Although users were filling out the quiz on the intake questionnaire, many failed to complete their doctor consultation step.
- This gap in the funnel led to wasted ad spend and underutilized leads.
The Solutions
DOE Media implemented a complete cross-channel transformation built around cost efficiency, conversion-focused optimization, and audience strategy refinement.
Meta Advertising Strategy
- Shifted from boosting to structured campaigns optimized for leads and profile completions—not vanity metrics like clicks.
- Tested multiple creatives and copy angles to find compliant ad formats and reduce disapproval rates.
- Focused on lifestyle and testimonial messaging, highlighting personal health journeys and the simplicity of Nimbus’ process, rather than the medications themselves.
- Implemented advanced conversion tracking to measure every step from click to paid subscriber.
Google Ads Optimization
- Reduced inefficient spend by restructuring campaigns around high-intent keyword audiences.
- Expanded targeting to include additional U.S. states and regions where user eligibility was higher, increasing potential reach.
- Improved ad relevance and click-through rates (CTRs) by refining search terms and using tighter geographic and demographic filters.
Creative & Landing Page Improvements
- Worked with Nimbus to develop compliant, conversion-friendly landing pages that focused on outcomes, ease of use, and real success stories—not just medical details.
- Delivered new ad creatives that paired emotional storytelling with simple calls-to-action (CTAs), driving stronger engagement.
Smarter Targeting & Budget Allocation
- Identified key demographics (like lifestyle, age, region) most likely to convert, while excluding underperforming groups.
- Shifted budget away from broad traffic drivers toward conversion-driven audiences, ensuring every dollar worked harder.
The Results
Within the first few months of partnership, DOE Media delivered measurable, high-impact improvements:
Cost Reductions
- Cost Per Profile Completion on Google Ads dropped by over 50%, making customer acquisition drastically more efficient.
- Meta Cost Per Lead (CPL) dropped by more than 85%, reducing the cost to acquire a qualified prospect by nearly one-sixth and dramatically improving return on ad spend (ROAS).
Funnel Improvements
- Increased the number of users completing their profiles and moving through the funnel toward becoming paying customers.
- Conversion tracking upgrades allowed DOE and Nimbus to optimize for real outcomes, not just traffic and clicks.
Ad Compliance
- Creative testing and policy-conscious copy drastically reduced ad rejections, allowing for more stable and scalable campaigns.
Expanded Reach
- Expanded geographic targeting helped Nimbus reach more eligible audiences, generating a broader pool of prospects ready to engage.
What's Next?
With a leaner, smarter acquisition engine in place, Nimbus and DOE Media are focused on deeper optimization and long-term scale:
- Ongoing campaign testing on Meta and Google to uncover new growth pockets and maintain cost-efficiency.
- Creative development focused on new testimonial ads, interactive formats, and benefit-first messaging.
- New funnel initiatives to convert more quiz-takers into subscribers and increase doctor consult rates.
- Platform diversification into additional paid media channels, where medical content can thrive with the right strategy.
- Data-led refinement of every campaign component—from copy to targeting—using DOE’s full-funnel performance model.
Nimbus Healthcare’s partnership with DOE Media is proof that even in a crowded, highly regulated space, advertising success is possible with the right structure, testing, and data strategy.
Want results like these for your business?
Book a free marketing audit with DOE Media and learn how we can turn your advertising spend into strategic, sustainable growth.