Pearl Paradise joins DOE Media and has best Q1 performance in 20-year company history.
Task
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Pearl Paradise came to DOE Media ready for change and growth. The world’s largest online pearl company committed to quality, customer service and unbeatable pricing was working with another agency when they realized they were not seeing the target returns they knew they had the potential to achieve. They sought out the DOE Media experts for paid search and social advertising. Our team helped them further understand their goals to launch a scalable strategy across Meta, Google and Microsoft, and optimized all their accounts with a focus on EBITDA growth.
Meta Marketing
Google and Microsoft (Bing) Paid Search
After diving into to understand the market more we met with the Pearl Paradise team developing a plan to make the brand standout and feel like less of a commodity to potential consumers. By leveraging ads in the both reels and stories placements using UGC content along with leveraging quality lay flat images we were able to grow the business by 61% within the first 3 months of working with them
Paid search advertising is a gem for Pearl Paradise and their audiences in this channel love their products. As a part of the foundational strategy, DOE Media rolled out a new Google and Bing campaign strategy around Performance Max. Within the Performance Max campaigns, our team uses a cluster approach. We cluster different products together and continuously monitor SKUs. When a certain SKU overperforms within the cluster, we are able to pull it out and scale it into its own campaign. Implementing this strategy resulted in total revenue growing 61% year over year in the first quarter of working with them and lowered their CPA by 36% on Google.
With our cutting-edge creativity and knack for staying on top of the latest trends and innovations, we’re the perfect partner to help you achieve your digital marketing goals.