DOE Media Stacks the Plates in Raw Fit 305’s Favor by Generating Leads on Meta
Sean Casey, a Miami native and founder of Raw Fit 305 is a certified Personal Trainer with an Exos Fitness Specialist Course certification, ISSA (International Sports Sciences) certification, as well as RTS (Resistance Training Specialist) training.
Passionate about giving back to his city, Sean opened his gym in Miami’s blossoming Edgewater neighborhood with a clear vision: personalized, anatomy-focused training tailored to each individual's unique abilities.
The Challenge
Sean Casey, a Miami native and founder of Raw Fit 305 is a certified Personal Trainer with an Exos Fitness Specialist Course certification, ISSA (International Sports Sciences) certification, as well as RTS (Resistance Training Specialist) training.
No CRM System:
Sean Casey, a Miami native and founder of Raw Fit 305 is a certified Personal Trainer with an Exos Fitness Specialist Course certification, ISSA (International Sports Sciences) certification, as well as RTS (Resistance Training Specialist) training.
Inconsistent Lead Tracking:
Leads were primarily tracked via word of mouth, limiting effective follow-up and conversion potential.
Limited Digital Presence:
Without an optimized lead generation form or structured digital marketing strategy, attracting new members to fill classes consistently was difficult.
the solutions
Sean Casey, a Miami native and founder of Raw Fit 305 is a certified Personal Trainer with an Exos Fitness Specialist Course certification, ISSA (International Sports Sciences) certification, as well as RTS (Resistance Training Specialist) training.
Comprehensive CRM Setup:
Implemented a robust CRM system that allowed accurate tracking and management of new leads across the sales funnel, ensuring no potential customer was overlooked.
Optimized Lead Generation Forms:
Developed and duplicated an effective lead generation form across Raw Fit 305’s Meta (Facebook & Instagram) Business accounts, seamlessly integrating with their new CRM platform.
Strategic Meta Advertising:
Developed and duplicated an effective lead generation form across Raw Fit 305’s Meta (Facebook & Instagram) Business accounts, seamlessly integrating with their new CRM platform.
The Challenge
In just two months of collaboration, DOE Media’s strategic interventions significantly accelerated growth for Raw Fit 305:
Full Capacity Classes:
Achieved full enrollment in group fitness classes, leading to a waitlist due to heightened interest and engagement.
Increased Gym Membership:
The successful digital marketing strategy not only filled classes but also translated into an increase of dedicated, excited new gym members.
Effective Lead Management:
The CRM implementation ensured organized, trackable lead progress, improving conversion rates and member retention.
what's next?
Building on the initial successes, DOE Media continues to enhance Raw Fit 305’s digital presence and community engagement:
Organic Social Content Strategy:
Developing compelling organic social content to showcase Raw Fit 305’s personalized approach, highlighting member transformations and community engagement.
Leveraging Organic for Paid:
Using strong organic content as the foundation for future paid campaigns, aiming to attract even more highly qualified leads.
Sustained Growth and Community Impact:
Supporting Sean’s ongoing mission to contribute positively to his Miami community through high-quality, individualized fitness experiences.
Want results like these for your business?
If your business is eager for results like Raw Fit 305, contact DOE Media for a free marketing audit and discover how we can elevate your growth and community impact.