DOE Media
DOE Media
DOE Media

doe media helps stack influence

Master the Micro-Influencer Ecosystem Through Meta Advertising

The Stack Influence platforms helps brands connect with micro-influencers looking for new collaboration opportunities. By leveraging the platform, brands can launch campaigns working with hundreds of influencers at a time.

the challenge

tHE CHALLENGE

Cost-Effective Influencer Recruitment via Meta Ads

Stack Influence partnered with DOE Media to help them attract more influencers to the platform at the lowest possible cost through Meta (Facebook & Instagram) advertising. The primary goal was to achieve a low Cost per Signup (CPSU) while maximizing reach and conversions at scale.

the solution

the solutions

Developing a Winning Ad & Audience Strategy

The DOE Media team undertook rigorous ad and audience testing to develop a formula that would help Stack Influence reach its goals:
  • Core Customer Profiling
Developed a comprehensive understanding of Stack Influence’s core customer for precision targeting. Using these profiles, we curated a series of Facebook and Instagram campaigns aimed at micro-influencers.
  • Static vs. Video Ads
Strategically tested various static and video ads, finding that static ads consistently outperformed video assets.
  • The Best of The Best (Ads)

After identifying the top-performing ad type, we selected the ads that resonated with audiences at the lowest Cost Per Acquisition (CPA).

  • Optimize, Optimize (Optimize)
Within a few weeks of testing various ads and audiences, the team:
  • Determined the best-performing ads for scale.
  • Honed in on the customer core for Stack Influence.

First Results

Within 2 months, DOE Media was able to help Stack Influence reach its goals.

BRAND ON THE RISE

Influencers flock to Stack

  • Thousands of new users signed up for the platform
  • Scaled ad spend by 4x
  • Consistently achieved tight Cost Per Lead (CPL) targets by optimizing for the best-performing ads, ad type, and most effective landing pages
With this newfound success, Stack Influence was able to raise a new investment round, allowing them to increase team size from 10 to 30. Unfortunately, their ambitions led them in a new direction. After a year and a half of successfully working with DOE, Stack Influence was lured away by a creative-focused agency offering even more success through original content.
However, the new agency’s approach contradicted DOE’s recommendations and data insights:
  • Misguided Strategy
The content agency focused on video ads, believing they would be more successful, despite DOE’s data indicating that static ads performed better.
  • Increased Costs
Stack Influence’s agency fees increased by over 3x to cover the additional creative fees.
  • Performance Decline

Within six months, (Cost Per Lead) CPL increased nearly 3x, and the creative agency’s media buying strategies proved ineffective.

  • Return to DOE
Stack Influence returned to DOE after realizing that better creative content did not lead to better results without meticulous media buying strategies.
Upon returning to DOE, Stack Influence quickly regained its footing:
  • CPL Reduction

Within a few weeks of returning to DOE, we were able to get their Cost Per Lead (CPL) back in line and scale their account again.

stacking up users

Data Over Ego leads the way for Stack

0 K+

New Users

Gained by the platform in 18 months with the help of DOE’s data-driven strategies

0 X

Growth

Platform scaled by 4x under DOE’s guidance
0

New Employees

Led by their success from DOE’s strategies, Stack was able to raise a new investment round that allowed them to increase their team size from 10 to 30 employees
0 %

Lower CPL

After returning to DOE from a video-focused creative agency, Stack’s CPL decreased by 66%

stacking up users

Our partners’ success is always our top priority

Led by DOE’s meticulously data-driven Facebook advertising efforts, Stack Influence was able to grow their platform with thousands of new sign-ups. With this newfound success, Stack Influence was lured away by the enticement of organic video content, going against DOE’s recommendations.

In a short time, they realized the best way was the DOE way, they returned to get their costs back in line, and continued their platform expansion by enlisting DOE to help launch Google Ad campaigns. It just goes to show, driven by Data Over Ego, our partners’ success is always our top priority.

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