DOE Media
DOE Media
DOE Media

DOE Media Lifts Weeday Past Meta Restrictions to 3100% Revenue Growth —Their Highest Sales Ever

Weeday’s Journey:
From Niche Business to Breakout Success

Weeday, a small business specializing in high-quality modular glass pipes, was carving out a reputation for innovation and customization.
After a solid first year, they sought new ways to expand their reach and boost sales. But as a business operating in a highly regulated industry, digital advertising presented major roadblocks—especially on Meta (Facebook & Instagram), where strict policies made marketing a constant challenge.

To overcome these obstacles, Weeday partnered with DOE Media, seeking a data-driven marketing strategy that would work within platform restrictions while maximizing growth opportunities. The result? A complete transformation of their paid media strategy, leading to unprecedented revenue growth.

the challenge

While Weeday had built a strong foundation, they had hit a plateau in their marketing efforts. DOE Media identified
three key obstacles that needed to be addressed to unlock their next stage of growth.

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  • Navigating Meta’s Strict Advertising Rules

Many eCommerce businesses thrive on paid social advertising, but not all industries play by the same rules. Weeday’s products, while legal, fell into a heavily restricted category. Before partnering with DOE, their ads focused on the unique features of their glass pipes—but Meta flagged this content for violating community guidelines.

  • Meta’s Unexpected Shutdown: Starting From Scratch
Even after adjusting their advertising approach, Weeday’s Meta accounts were suddenly shut down, forcing them to completely rebuild their paid social strategy. DOE had to rethink the entire approach while ensuring Weeday could still reach customers despite the setback.
  • Limited Use of Marketing Channels
While Weeday had steady sales, they were underutilizing key marketing opportunities, such as email marketing and audience segmentation. Without a structured retargeting strategy or data-driven promotions, they weren’t maximizing their full revenue potential.

the solutions

While Weeday had built a strong foundation, they had hit a plateau in their marketing efforts. DOE Media identified three key obstacles that needed to be addressed to unlock their next stage of growth.

Strategic Guidance from DOE Leadership

DOE’s COO, Nick Raschke, stepped in early, providing business coaching to help Weeday optimize daily operations and navigate advertising roadblocks.

  • Provided creative guidance on how to market their products while staying compliant with advertising policies, emphasized the value of strategic planning, and helped optimize day-to-day operations.
  • Introduced seasonal sales strategies to capitalize on key purchasing windows, maximizing revenue throughout the year.

Overcoming Meta’s Restrictions: Creative Adjustments for Paid Social

When traditional product ads violated Meta’s policies, DOE Media developed a new ad strategy that reframed Weeday’s marketing approach:
  • Updated ad copy to avoid restricted terms like “pipe” or “bong,” instead using neutral language like “glassware.”
  • Revised creative assets to focus on the artistic and functional aspects of Weeday’s products, rather than their traditional use.
  • Designed compliant video ads that showcased how modular glass designs make cleaning easier—a first-of-its-kind approach in the industry.

Bouncing Back: Rebuilding After the Meta Shutdown

After a record-breaking first month, Meta unexpectedly shut down Weeday’s accounts. Instead of viewing this as a setback, DOE Media used the opportunity to refine and future-proof Weeday’s paid social strategy:
  • Worked directly with Meta to get accounts reinstated while simultaneously developing a brand-new, policy-compliant advertising approach.
  • Eliminated any visuals or language that could suggest tobacco use, ensuring all ads adhered strictly to guidelines.
  • Expanded audience targeting beyond industry stereotypes, segmenting users based on broader interests like music, video games, and niche hobbyist communities.

Redefining the Target Audience: Finding High-Value Customers

Rather than marketing to younger, highly engaged audiences who were less likely to convert, DOE Media shifted focus to a more profitable segment:
  • Prioritized older, higher-income consumers who were more willing to invest in premium glassware.
  • Conducted A/B testing on ad formats (static vs. video) to determine which formats worked best for different audience segments.
  • Leveraged Weeday’s high-performing organic content for paid ads, ensuring all ad creatives were compliant before promotion.

Beyond Social Media: Expanding to Email & Promotions

With social advertising constantly at risk of policy enforcement, DOE helped Weeday build additional marketing channels to drive revenue independently:

  • Launched a structured email marketing strategy, incorporating:
  • Automated abandoned cart emails
  • Targeted promotions based on browsing behavior
  • Consistent newsletter campaigns to engage past customers

Introduced promotional campaigns around unexpected sales holidays (e.g., Valentine’s Day) to boost off-season revenue.

the result

Revenue Surge Leads to More Green

DOE Media’s strategic approach completely transformed Weeday’s sales trajectory, turning a struggling advertising situation into an unprecedented growth story.

  • Breaking Revenue Records—In a Fraction of the Time

Surpassing Annual Revenue in Just One Month

Weeday exceeded their total revenue from the previous year within just 30 days of working with DOE Media—a 25% increase over their original annual benchmark.

Doubling Sales in the Second Month

Weeday nearly doubled their previous month’s revenue, achieving back-to-back record-breaking months.

900% Revenue Growth in the Second Half of the Year

After Meta reinstated their accounts, Weeday’s sales skyrocketed by over 900% compared to the same period the previous year, proving that a well-executed strategy can overcome even the toughest industry restrictions.

What's Next?

Scalling. Even. Further.

Weeday’s first year with DOE Media proved that even the toughest advertising restrictions can’t hold back a great product with the right strategy.
With their ad accounts stabilized, audience targeting refined, and email marketing now in place, Weeday is positioned for even greater success. Their next steps include:

  •  Expanding paid media strategies beyond Meta to further diversify marketing channels.
  • Exploring new product offerings based on customer insights and data-driven recommendations.
  • Scaling seasonal promotions to maximize revenue spikes throughout the year.
Weeday went from playing defense against platform restrictions to driving aggressive, sustainable growth—and DOE Media was there every step of the way.

Ready to Unlock Your Business’s Full Potential?

You don’t have to be struggling to scale—you just need the right strategy. Whether you’re navigating platform restrictions, audience targeting, or multichannel marketing, DOE Media has the expertise to help you maximize your brand’s impact.

Sign up for a free marketing audit today, and let’s build a growth strategy that works.

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