DOE Media, a leading full-funnel advertising firm, has officially acquired Chappell Digital Marketing, a renowned Facebook and TikTok media buying agency. This exciting acquisition is a strategic move that bolsters DOE Media’s digital marketing services, specifically in the TikTok ecosystem, where Chappell Digital Marketing has established itself as an industry leader.
The acquisition also opens new doors for DOE Media’s partners, as the firm further strengthens its portfolio of offerings, which already includes Meta Preferred, Google, YouTube, and Bing advertising, along with Lifecycle Marketing, email, SMS automations and campaign management. Now, with the added TikTok expertise, DOE Media is in an even stronger position to deliver scalable marketing solutions across a range of digital platforms
DOE Media: Delivering Data-Driven Marketing Excellence
DOE has built a stellar reputation by focusing on data-driven customer acquisition, retention, and brand amplification. Their approach centers on measurable, performance-focused strategies that generate revenue growth at the lowest possible cost for clients. With a history of driving well over $1 billion in trackable revenue, and becoming a 2023 + 2024 Inc. 5000 recipient. DOE continues to make waves in the advertising industry.
With high-profile partners like Chirp Wheel, AKIRA, Paul Fredrick, Katzkin, Pure Green, Savannah Bee, and Pura Vida to name a few—this acquisition will further enhance DOE’s service offerings. The expansion into TikTok Shops is another exciting development as DOE looks to lead the charge in this fast-growing platform.
“The acquisition of Chappell Digital Marketing aligns perfectly with our commitment to delivering cutting-edge, honest data-driven marketing solutions. Chappell’s expertise in TikTok will only further enhance our ability to help companies scale efficiently and profitably.”
said Ramzey Nassar, CEO & Co-Founder of DOE Media
Chappell Digital Marketing: A Leader in TikTok Advertising
Founded in 2019, Chappell Digital Marketing has quickly become a go-to agency for brands looking to scale through Facebook and TikTok advertising. The agency has worked with well-known names such as 7-Eleven, Oak & Eden Whiskey and Mindy Lam, as well as Yeezy through their proprietary Shopify growth engine, Sirge.
At the helm is Chase Chappell, a budding serial entrepreneur and digital marketing savant, who has amassed over 600,000+ followers across platforms—including 307K on TikTok, 200K on Instagram, and soon to surpass 100k subscribers on YouTube—thanks to his deep industry insights and educational content. In addition to founding Chappell Digital Marketing, he launched Sirge.com, a software designed to improve Ecommerce Conversion Rates with AI & ad attribution for marketers. He also created the Facebook & TikTok Ads Mastery, which has helped thousands of marketers refine their skills in paid social media advertising.
Chappell has advised on over $200 million in ad spend and continues to push the boundaries of what’s possible in digital marketing. His data-driven approach, combined with his innovative use of systems and automation, has made him a leading influential figure in the space.
In addition to bringing his deep knowledge of TikTok advertising, Chase Chappell will remain with the company, continuing to bring his results-focused approach to DOE Media’s expanded digital marketing services.
“This is a natural progression for Chappell Digital Marketing,” said Chase Chappell. “DOE Media’s proven track record combined with our expertise allows us to offer even greater value to our clients and push the boundaries of digital marketing innovation.”
What This Means for Clients
The acquisition is a significant win for clients on both sides. DOE Media clients now have access to world-class TikTok advertising services, while Chappell Digital Marketing clients will benefit from a broader range of services, including Google Ads, Web Design, Development, and more comprehensive email and SMS marketing solutions.
As DOE Media and Chappell Digital Marketing unite their strengths, clients can expect enhanced, data-driven marketing strategies primed to drive scalable growth across digital platforms.
(Left to right), Nick Raschke, COO of DOE Media, Chase Chappell, CEO & Founder of Chappell Digital, Jacob Chandler, Co-Founder of DOE Media, Ramzey Nassar, CEO of DOE Media, at the Meta Performance Marketing Summit in 2024.