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case study

DOE Media Sparks Catalina Finer Foods’ Growth Through Email B2B Outreach & Website Enhancement

The dream of Catalina Finer Foods was born in Cuba in the 1950s, when Alejandro Cepero began to sell tamales out of a shoulder strapped tin can along the shores of Varadero Beach. Today, Catalina Finer Foods is a prominent supplier of Caribbean culinary delicacies such as tamales and croquettes. For nearly 50 years, they’ve stocked grocery stores and restaurants across the southeastern US and Texas with their delicious products.
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The Challenge

In 2022, with an eye on expansion, Catalina enlisted DOE Media to tackle several challenges they faced revamping their business-to-business (B2B) sales strategy:
Outdated Website & Evolving Product Market

With a website that hadn’t been updated since the 1990s, Catalina’s online presence lacked the modern appeal and technical functionality necessary for a successful B2B sales funnel. 

Stagnated B2B Outreach

Catalina sought to expand into food chains, grocery stores, and big-box retailers in the southeastern US and Puerto Rico, requiring better product insights and market positioning to reach qualified leads.

No Advertising

Relying heavily on traditional B2B strategies without the use of ads necessitated a sophisticated email marketing approach.

THE SOLUTIONS

Over the course of 90 days, DOE Media focused on a website revamp and new B2B email marketing strategy to help Catalina’s expansion.

INSIDE AND OUT

Enhanced Product Understanding

Before getting to work on a new website and new email marketing strategies to meet the business’s needs, we rolled up our sleeves to better understand what makes Catalina Finer Foods so special.
  • Our team visited their production factory, tasted the food, and observed the production process in all its glory to build an authentic website and marketing strategy.
  • From floor workers to the sales team to the top brass, we met face-to-face with everyone involved in the business to identify pain points and work on potential solutions.

getting a facelift

B2B Website Creation & Development + SEO

We conducted extensive research of grocery, restaurant, and competitor websites to develop an engaging and user-centric B2B website that would present Catalina’s quality products to wholesale distributors and restaurants:
Rewamped their website

Completely revamped the website to modern standards, with a new, aesthetically pleasing design and enhanced navigability for wholesale distributors and restaurants looking to purchase.

Professional Photoshoots

Conducted a photoshoot of the entire product line to refresh classic offerings and showcase new products.

SEO-Focused Content

Produced SEO-focused (Search Engine Optimization) content and strategically positioned call-to-actions (CTAs) to enhance the site’s search visibility and attract qualified leads.

Website Redesign

Professional Photoshoots

SEO-Focused Content

you've got email

Compelling B2B Cold Email Sequences

After speaking to sales representatives to get a more in-depth understanding of their current strategies, we curated new B2B emails sequences aimed at restaurants and wholesale distributors.

Armed with a new website, a new scalable email marketing strategy, and a fresh pool of targeted ICP (Ideal Customer Profile) leads, Catalina’s didn’t have to wait long to start seeing success.

Created and tested over 50 variations of cold email sequences

With engaging subject lines, creative graphics, and thoughtful messaging, offering free samples in exchange for calls.

Utilized a partner data platform

To target new restaurant groups, grocery stores, and big-box stores across the US and Puerto Rico.

We reached out to stakeholders

With so many people involved in the decision-making process for B2B sales, we reached out to stakeholders at all levels and split-tested different ways for them to reply to us.

Various data tools

Leaned on various data tools to ensure the lead quality was high and that the B2B campaigns stayed in inboxes and out of the spam folder.

new website, who this?

Enhanced Online Presence

  • With a modernized website that remained true to the brand’s cultural background, we quickly saw an improved user experience and increased engagement.
  • SEO-tactics led to enhanced search visibility and attracted qualified leads, directly contributing to business growth.

emails, emails, emails

Successful B2B Email Campaigns

  • Over 12,000 emails were sent, with high lead quality and minimal spam issues.
  • The email campaigns resulted in several qualified distributor leads, expanding Catalina’s’ business into new markets.
  • High response rates and more inbound opportunities for Catalina’s sales team led to an increase in overall revenue.

still catalina

Authentic Marketing Strategies

  • By understanding the product and market through factory visits and stakeholder engagements, we developed authentic and effective marketing strategies that resonated with the target audience.

business is booming

By the Numbers

0 ‎ days

Less than 90 days

It took us less than 3 months to give Catalina’s Finer Foods a successful digital makeover and B2B facelift
0

variations

That’s how many email variations we tested before implementing the email with the highest positive engagement rate
0 K

Emails

Sent to high-quality leads

WHAT IS NEXT?

Building on the successful website revamp and effective email outreach, Catalina Finer Foods is poised for continued growth and market expansion. The company plans to integrate additional advertising channels and enhance their lead nurturing processes to attract more high-quality wholesale partners.

 
Moving forward, Catalina Finer Foods will leverage data-driven insights to continuously optimize their marketing strategies, ensuring sustained growth and deeper market penetration. By refining their digital footprint and exploring new avenues for engagement, they aim to solidify their position as a leading supplier of Caribbean culinary delicacies.

Looking to elevate your business with expert marketing strategies?

Reach out to DOE Media today for a complimentary marketing audit, and let's craft a customized plan to accelerate your growth.

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