Decrease in Meta CPL
Increase in Ad Spend
Decrease in CPL on Google Ads
Increase in Sales YoY
Sales Increase for Sweetest Day
New Impressions w/ Reallocated Marketing Budget
Email Capture Rate
Email Open Rate
Increase in Revenue
Emails Sent to High Quality Leads
Increase in Conversions in the First 30 Days
Reduction in CPA in the First 30 Days