The DOE Media team took on this challenge with excitement and enthusiasm. We knew we wanted to create a surround sound advertising campaign across Meta, Google, and Twitter. We used a multi-prong strategy of awareness, engagement, and conversion ads to maximize the number of tickets they sold online and at the box office using a combination of Youtube, Google Search, Facebook, Instagram, and Twitter advertising. This approach resulted in our ability to scale up ad spend at an 8.56 on-platform ROAS driving 10’s of thousands of people to the weekend event.
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