Case Study
Soil & Clay
While the pandemic brought plenty of changes and trends, not all of them were bad – one trend was a rise in the popularity of houseplants, which led to the formation of Soil & Clay. When the great outdoors suddenly became unavailable, Soil&Clay brought nature inside by delivering houseplants safely and effectively to peoples’ doorsteps across the country.
DOE Media offers all clients free business consulting and positioning based on the client’s expectations and goals, and one of Soil & Clay’s early goals was to increase customer acquisition at the lowest possible cost. Knowing the power of the promo, Prolific tested a variety of promotions, new customer offers, and customer segmentation to determine the most cost-effective strategy – all while keeping each order profitable.
Results
DOE’s omni-channel strategy empowered Soil & Clay to quickly become a leader of online houseplant sales in the direct to consumer ecosystem, increasing customer acquisition by 400% while decreasing CPA by 15%. DOE Media currently handles all of Soil&Clay’s advertising efforts across Facebook, Google, Pinterest, Snapchat, e-mail, SMS, and TikTok, as well as full-fledged creative services including website, product, and lifestyle imagery.
400% increase in customer acquisition
With our cutting-edge creativity and knack for staying on top of the latest trends and innovations, we’re the perfect partner to help you achieve your digital marketing goals.