Increase in Web Revenue
Drop in MER
CTR Increase
Decrease in CPC
Increase in Average Order Value
Increase in Revenue
Email Capture Rate
Email Open Rate
Sales Increase
Marketing Efficiency Ratio (MER)
New Customers
Increase in ROAS
Increase in Shopify Conversion Rates
Increase in Customer Submissions
Increase in Sales YoY
Sales Increase for Sweetest Day
New Impressions w/ Reallocated Marketing Budget
Increase in Conversions