Increase in Average Order Value
Increase in Revenue
Email Capture Rate
Email Open Rate
Emails Sent to High Quality Leads
Increase in Sales YoY
Sales Increase for Sweetest Day
New Impressions w/ Reallocated Marketing Budget
Increase in Conversions in the First 30 Days
Reduction in CPA in the First 30 Days
Lower CPA
Decrease in CAC
Increase in Retention